About a month ago, I heard about Benjamin Moore's new paint: Aura. Given that we had just written a ridiculously large check as a deposit on a new condo, painting and paint colors was certainly on my mind. Here's what I've discovered about the new technology:
1) Fast drying. Apparently you can paint a second coat in as little as an hour afterwards.
2) Great coverage. Most colors only need one coat (this I will have to see to believe...)
3) It "feels" different that their traditional paint. In other words, you have to practice painting with it because the consistence is different. I equate it to buying new knives. You have to learn how to hold them and anticipate their cutting movement.
4) Environmentally friendly (so says their website). We all know that "green" is the new black.
5) This one I learned from their website: they have new colors! OK, I doubt that they are actually *new* colors, but they at least packaged them as new colors. They are called Affinity Colors and their are all kind of organic and natural looking. Very Pottery Barn (I find Pottery Barn's Benjamin Moore colors a bit
disappointing).
6) The machine to mix the colors is new, special, and different, so not all Benjamin Moore retailers are carrying it. Fortunately for us, City Paint, our go-to store for paint, is!
Check out all the info at:
http://www.myaurapaint.com/Why Benjamin Moore, you say? Well, it is the brand that my family has used for a long time for various projects. What really sold me on it were two instances:
1) In my parents' summer home, paint in the dining room peels every year. This is a result of closing the house during the winter. So each year, the colors are touched up, and, every year you can't tell where the paint pealed. You'd think after 20+ years the colors would have faded a little bit, making touch-ups visible. Not with Benjamin Moore.
2) When my parents bought their condo, my father read in Consumer Reports that Behr paint was the best. So....we bought Behr paint. After putting a few strokes on the wall, and realizing it was the consistency of water and covered *nothing*, we trashed the paint and went out to buy Benjamin Moore. That's what we get for trying something new, I supposed.
Now comes the really hard part...choosing colors!